Andrew Fitzsimons was just a 13-year-old kid in Ireland when he found his calling, hanging out with his mom and her friends at a local hair salon. It was there he felt acceptance for the very first time, and hair became his obsession, a way to unleash who he truly is. This relentless passion drove him to Paris, London, New York, and Los Angeles, and powered a new take on style that went boldly beyond boring everyday. It was hair AF.

After years of styling all types of people, from A-list celebrities to his mom, Mr. Fitzsimons was inspired to make his own line of hair care products that empower everyone, no matter who they are, to use their natural texture as a canvas to create their own iconic looks. His mission is to broaden the definition of beauty and give a platform to the unseen. As an ally of the trans community, he began a cosmetic donation program with the TransWellness Center to raise awareness and create a global action network, supplying beauty products to those in the greatest need.