Melissa Butler is Founder and Chief Executive Officer of The Lip Bar, a beauty brand started in her kitchen while working on Wall Street. Since 2012, Ms. Butler been on a mission to change the way people think about beauty. The Lip Bar has become a pioneer of beauty and inclusion because she believes that without representation, as humans, we’re left seeking validation. The brand is now sold in Target and Walmart stores across the country.

Ms. Butler’s take on business and beauty has been noted by industry leaders including Forbes, Women’s Wear Daily, Entrepreneur, Allure, and more. In 2020, she was named a top entrepreneur by Inc. magazine, and in 2021, CEW recognized her as one of five female founders of the year.