Alicia Yoon is a skincare expert and Founder of Peach & Lily. Her acclaimed, digitally native Peach & Lily skincare collection is 100% worry-free, clinically effective, clean for skin and earth, and cruelty free. Peach & Lily is retailed nationwide at Ulta Beauty and Ulta Beauty stores in Target. Ms. Yoon also created the acne-focused brand Peach Slices, which is retailed nationwide at Ulta Beauty, CVS, and Amazon. Both brands are also retailed through Peach & Lily's DTC platform.

A Harvard Business School graduate and former investment banker turned avid sheet-masker and celebrity esthetician, Ms. Yoon is certified by top spas in Korea and licensed in New York. She is on WWD's 25 Most Innovative Beauty Executives list and serves on the Cosmetic Executive Women (CEW) board of governors. She travels regularly between New York and Seoul to discover and develop skincare products, and she helped make Korean beauty the phenomenon it is in the United States today.