Markus Strobel is responsible not only for leading one of the fastest growing business units in P&G, but also for navigating the challenges of a highly specialized marketplace and for bringing utility of products to all consumers. Presiding over a diverse portfolio of leading and emerging brands including SK II, Olay, Snowberry, Safeguard, Old Spice, Secret, Native, and Ivory, Mr. Strobel has been instrumental in upending traditional paradigms of beauty and personal care through models that leverage technology to make products accessible to more consumers.

He started at P&G in 1991 in Home Care and quickly transitioned to Beauty and Grooming and established brands across fine fragrances, hair care, grooming, and skin care. Following the turnaround of SK-II from a multi-year decline to sustained growth to its position as Asia’s #1 prestige skin care brand, he assumed his current post in 2017. Under his leadership, the business accelerated to achieve disproportionate growth.

Mr. Strobel’s approach to brand building is informed by a passion for the study of human behavior, the latest in technological applications, and an understanding that brands can only succeed when they are constructively disruptive. Through his experience, creativity, and lateral thinking, he has helped to change the rules of the beauty and personal care industry, and has established himself as a thought leader in meeting the evolving needs of the beauty consumer.