Hyram Yarbro is an American skincare expert and digital creator. He shot to fame in 2020 with his viral videos on TikTok. Known for his brutally honest brand reviews, affordable product recommendations, critiques of celebrity skincare routines, reactions to his follower’s skin transformation videos, and now his very own global skincare brand, Mr. Yarbro has established himself as an authoritative figure in the beauty space.

With a combined following of more than 12 million, Mr. Yarbro has become one of the most sought-after players in the skincare space. His primary goal continues to be empowering his viewers through skincare education, positivity, and a sense of social responsibility. He has emerged as an advocate for sustainability and mental health, applying his knowledge of skincare and his personal story of struggles and triumphs to help uplift his followers and find more sustainable practices within the industry.

In June 2021, Mr. Yarbro released his own skincare line, Selfless by Hyram, with five SKUs. The line, powered by the Inkey List, features gentle actives to support healthy skin and sparks social change with every purchase through partnerships with Rainforest Trust and Thirst Project. Selfless by Hyram is sold nationwide in the United States both direct to consumers and at Sephora’s brick-and-mortar stores, as well as in more than 30 countries globally.