Larissa Jensen, Vice President and Beauty Industry Advisor at The NPD Group, is an expert in the prestige skincare, makeup, fragrance, and hair categories. She travels globally to lend her knowledge of the U.S. market to the beauty industry, including the evaluation of new business opportunities for top beauty manufacturers around the world.

Ms. Jensen shares her expert insights and analysis on The NPD Group blog, and contributes to major media outlets including The New York Times, The Wall Street Journal, and Women’s Wear Daily. She has delivered keynotes and trend presentations at established beauty events and conferences and has been a guest lecturer at Columbia University Business School and The Fashion Institute of Technology. Ms. Jensen is an advisory board member of The Fashion Institute of Technology’s CFMM Master’s Program and on the board of advisors for Beauty Packaging magazine.